Kind Home Painting.
A Denver house painter with 1,700+ reviews and a website that undersold the company behind it. We diagnosed the site against its buyer first, then rebuilt it as a custom static site in its own code repository. No theme, no page builder, no plugins.
- Client
- kindhomepainting.com
- Launched
- August 2026
- Before
- WordPress + Divi
- After
- Custom static site, its own repo
- Interior page HTML
- −93%
- 505 KB to 34 KB
- Homepage HTML
- −85%
- 522 KB to 81 KB
- Script files
- 27 5
- In the homepage markup
- Stylesheets
- 21 3
- In the homepage markup
The homepage sat two bands below the company that built it.
Before anything was designed, we ran the Beautiful Performance diagnostic. The buyer is a Denver homeowner choosing between two or three finalists, who already believes every painter has the same star rating. The feeling driving the search is anxiety dressed as aspiration: they want a beautiful home, and they do not want to get burned.
Every Denver painting site we reviewed sat between Band 1+ and Band 2+. They differed in how much proof they stacked, not in register. None treated the page itself as part of the product.
The strongest assets were real: owned project photography, real faces, a written guarantee. They were hidden on inner pages while the homepage stacked badges and competing calls to action.
Become the only Denver painter that looks like the homes its buyer lives in, by re-staging what Kind Home already owned.
Mostly re-staging, not creation. The proof already existed. The homepage stopped hiding it.
One promise, one photograph, one ask.
The hero opens on a real Kind Home project and a short promise in the founder’s voice, with one button to book an estimate.
The people, near the top.
Named faces moved from an inner page up to the homepage, so the buyer meets real people early instead of three clicks deep.
Proof as real projects.
Before and after photos of real Denver homes, compared with a drag slider, where the old homepage had small service thumbnails.
A contract, not a slogan.
The Kindness Pledge left its slogan tile and became what it is: a signed document, shown as one, with the guarantee spelled out.
Same company, same reviews. A different front door.
Full-page captures at desktop width. Scroll inside each frame to see the whole page.
Homepage
Interior painting page
Lighter pages, with nothing left to patch.
| Measure | Before | After | Change |
|---|---|---|---|
| Homepage HTML | 522 KB | 81 KB | −85% |
| Interior page HTML | 505 KB | 34 KB | −93% |
| Script files, homepage | 27 | 5 | −22 |
| Stylesheets, homepage | 21 | 3 | −18 |
| Page builder and plugins | Divi on WordPress | None | Nothing to patch |
How we measured. HTML size, script and stylesheet counts compare the Internet Archive’s June 2026 captures of the old pages with the live pages in October 2026. They count what each page’s own markup references; the marketing tags Kind Home loads through Google Tag Manager run on both versions and are not included.
The parts a buyer never sees, and Google always does.
- 01
A custom static site in its own code repository. No theme, no page builder, no plugin updates.
- 02
42 blog articles migrated from the old site, each with FAQ structured data.
- 03
Canonical tags, social previews and structured data on every main page, and a sitemap where every URL resolves: all 78, checked October 2026.
- 04
The homepage hero image went from 320 KB to 109 KB, with no third-party requests left in the critical rendering path.
- 05
Forms rebuilt with Cloudflare Turnstile and sent through the site’s own relay, with each lead tagged by the page it came from.
- 06
Plain-text overview files that AI assistants can read, so answers about Kind Home come from Kind Home.